When to Apply Serum: A Complete Guide for Skincare Enthusiasts

Morning or Night - The Best Time to Apply Serum

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When it comes to applying serums, timing matters. Depending on the time of day, your skin has different requirements and benefits from your skincare regimen.

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In the morning, applying a facial serum can be a game-changer for various skin types. For those dealing with specific skin concerns, such as acne-prone skin or sensitivity, the right serum can create a protective barrier against environmental stressors. Consider serums with hyaluronic acid to lock in moisture and maintain a balanced skin tone.

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On the flip side, the nighttime is a golden opportunity for skin rejuvenation. While you rest, your skin works tirelessly to repair itself. This is when collagen production peaks, making it an ideal time for addressing fine lines and other signs of ageing. Opt for serums containing retinol, a superstar ingredient championed by dermatologists. For those with oily skin, nighttime serum application can help regulate oil production, while those with dry skin can benefit from the added hydration.

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In both cases, using a serum tailored to your specific skin concerns can yield remarkable results. Your morning and night routines are your canvas, and the right serum is your artistic brush.

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Order of Application - Where Does Serum Fit In Your Routine

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The order in which you apply your skincare products plays a crucial role in their effectiveness. A well-established routine ensures that each product can fulfil its purpose without interfering with others. When you've got sensitive skin, this becomes even more important to prevent irritation.

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As you build your skincare routine, remember that consistency is key. Start with clean skin and follow your cleanser with a toner if needed. From there, you can layer on your serums. Serums are generally lightweight and designed to penetrate deeper into the skin, making them an ideal choice after cleansing and toning. Once your serum has been absorbed, apply an occlusive moisturiser to seal in the active ingredients. And remember, a little goes a long way – a pea-sized amount of serum is usually sufficient.

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Factors Influencing When to Apply Serum

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The timing of serum application isn't one-size-fits-all. Several factors influence when it's best for you:

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• Skin Type and Concerns: Your skin type, whether it's oily, dry, or a combination of both, will impact when you apply serum. Specific skin concerns, such as addressing dark spots or maintaining a healthy skin barrier, will also dictate your serum choices.
• Specific Serum Ingredients: Pay close attention to the active ingredients in your serum. Some are best used during the day for protection, while others are more effective at night for rejuvenation.
• Climate and Environmental Conditions: The climate you live in can also impact your serum application routine. Dry or humid conditions, pollution levels, and sun exposure all play a role in determining when to apply serum for optimal results.

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