Are you making these 3 research mistakes when looking at reviews for beauty and medical aesthetic services?

If you're looking for ethical beauty and medical aesthetics places that don't hard-sell, you've come to the right place.

Here are the 3 mistakes to avoid making when researching aesthetic clinics.

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1. You look at 5-star reviews and average reviews instead of the 1-star reviews

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Even if businesses have fake 5-star reviews that mask the 1-stars, the 1-stars are still there. Go and look at how the reasons and their explanations for why something was 1-star. Was the customer difficult or having a bad day?

Or is the business consistently doing unethical things like hard-selling and under-delivering on their promises?

When multiple 1-star reviews say that a place is hard-selling but their 5-star reviews say they don't hard-sell, which do you think is true?

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2. You look for the big medical groups instead of the solo medical aesthetic practices.

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Big medical groups are run by business people who might or might not be ethical. There are owners, they hire doctors and sales consultants.

The doctors are paid well (about $20,000 to $40,000 SGD a month) to do their jobs. The problem is that the owners of the company usually structure the incentives such that people are rewarded for more revenue.

This creates an environment where hard-selling is inevitable and almost all the big groups end up with big packages, sales consultants, and hard-selling.

Instead, if you go to a solo practice (where they have one doctor), the business is structured in such a way that the business and the doctor win when the patient wins. It's not always the case for big groups.